I had worked with the brilliant tool Canva since 2017, albeit in a professional setting where I was more a passive recipient of mockups lovingly realised by UX designers at my workplace.
After releasing The Secret of Chantilly in late November, then participating in the book’s promotion activities in December and surviving all the Christmas cooking, I decided I needed a purely visual and auditory project. I took on playing with Canva and was pleasantly surprised. What began as social media posters (that I deleted) and fun food menus themed around Christmas and High Tea, soon led to a joyful passion for book trailers.
I completed two book trailers in late January after upgrading to Canva Pro. One for Calista and one for The Ming Storytellers. I also had loads of fun with a Secret of Chantilly promo to coincide with Talleyrand’s birthday. I’ll eventually work on a trailer for my other books.
My favorite part of the process was choosing imagery that evoked themes and symbols in my stories — a very rewarding semiotic exercise — then applying various royalty free sound pieces to set the mood. I also had to avoid modern imagery as my novels are set in the past, and choose video content over photos where possible to avoid that “presentation slide” feel which is not what I wanted. For the sound in the Calista trailer, I added thunderstorm, ocean and cricket effects and had fun with jarring and downright spooky horror pieces. The addition of sound made me realise just how crucial to the emotional effect sound mixing is and my respect for that discipline of filmmaking has increased like never before. The result is an unsettling little video that captures the contrast in Calista’s life before and after moving to England and creates intrigue. It won’t win an Oscar but I’m very happy. :)
For the Chantilly promo video, my aim was not to convey what the book is about but rather to showcase the essence of my characters : nimble, hardworking chef Carême affairing himself in the Château de Valençay kitchen, and his tasteful and regal master, Talleyrand. All the Valençay photos are my own, taken during a trip to Indre in July 2020 while I was editing the French version of the novel. I also used music that would have been familiar to Talleyrand in his time, so the first piece for example which accompanies Carême’s cooking, is by Mozart, and it worked wonders when I adjusted the pace of the imagery and used lots of dynamics like confetti, butterfly wings, and hand gestures. The cartoonish imagery is befitting because the novel possesses a fairytale like quality, and these childish finishes also add an element of fun to what is, after all, a birthday celebration video.
Giveaway ! 📚
— Laura Rahme (@Laura_Rahme) February 1, 2022
How about a trip to the @ChateauValencay for #Talleyrand’s birthday? 🥳 I hear French chef Antonin Carême is cooking up a storm.
If you enjoy foodie historical fiction with heart, The Secret of Chantilly is currently free on Kindle. 🎁♥️ https://t.co/tpWhJXVGTb pic.twitter.com/7zHDcNDAax
The Ming Storytellers book trailer is my greatest joy. It has by far the prettiest music, a melody that wonderfully tugs at the heartstrings while spelling mystery and awe. I remember sighing wishfully years ago, telling myself that I needed a book trailer for my epic story, but I never had the time nor the resources for it, and now, ten years after its release, it finally has one! Thank you Canva!
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